Advertising Possibilities on Dating Sites and Apps
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Advertising Possibilities on Dating Sites and Apps

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Ads for adult friend finders or dating sites with a sexual emphasis aren’t compliant. Ads for other online dating services are only allowed with prior authorisation from Facebook. Visit the Advertiser Policy site for more detail on how the policy is applied.

Facebook Dating , a mobile-only service that’s free to use and free of ads, can still help Facebook make money if it keeps people glued to.

Both companies are pushing this message with recent advertising efforts. Tinder has a new publication, Swipe Life , specializing in personal essays that reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful. Swipe Life says downloading Tinder is a milestone in human life akin to buying your first beer and losing your virginity.

Bumble is selling itself as a means to personal betterment and greater sophistication. It is profiling good-looking, high-achieving New Yorkers on articles on its blog, t he Beehive , and on bus stops and billboards around New York City. The dating -slash-friendship-slash-networking app is hoping to sell users on various types of upward mobility. The right romantic partner is surely on the app, but making other connections could serve you just as well. Other dating apps are also getting into the content business.